The celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your friends, sharing the celebration on your podcasts and social media feeds, and using #InternationalPodcastDay. There are several ways to get involved and plenty to benefit from by taking part in International Podcast Day. See our suggestions below. But first, we must all ‘Start The Conversation' and share the power of podcasts!”
In your network, how will you all communicate? Will you use emails, a Slack server, a Discord server, weekly Skype meetings? If you’re going to be in a business with other people, you’ll need to keep each other accountable for episode releases, quality control, and marketing.
You might find that you need to assign specific people to specific roles. Many sports networks start as a group of friends, but designating someone as the boss might be beneficial. You might assign someone else to social media, someone else to scheduling, etc.
What will happen if there are disputes between people in your network? What happens if someone misses a deadline? What happens if a podcast starts veering off your network’s feel? Who gets to decide if and when new podcasts are brought on to the network? Who’s in charge of the money? What kind of contracts are involved? What happens if someone wants to leave the network?
These are all important decisions you should consider before starting a network.
It might seem cynical to take some of these things into account. They’re not fun to consider. But they are important. It’s always better to consider them early than too late.
Remember, a network is a business—and that means you have to run it like a business.
How will you support each other?
The easiest way podcasters in a network can support each other is by reading ads for each other, or having hosts do guest spots on the other podcasts in the network. It’s an easy way to help visibility for all the podcasts involved.
You don’t need a network to do any of that, though. You could just as easily set up quick agreements between all the podcasts to share ads and guests.
The other main way podcasts in a network supports each other is financially. Sometimes this can be clear—certain podcast hosts, for instance, charge a flat fee for a subscription but allow you to have several different feeds—but sometimes it can be tricky.
Say, for instance, you have one podcast that’s much more popular than the others. Does that health podcast get more revenue, or does their revenue go to the network’s account to re-invest in marketing, better equipment, etc.?
Does your network share editing, transcription, or show notes services? If so, how are the people doing those roles being compensated?
And how will you support each other with the actual content of your podcasts? Will it be expected that everyone helps brainstorm possible topics for each other’s podcasts like a writer’s room for a TV show, or will everyone be on their own?